Articles by this author
IndustriesHow B2B procurement teams choose suppliers with the help of AI
A practical guide: how AI streamlines supplier selection in B2B, the benefits, challenges, tools and the role of monitoring brand visibility in AI answers.
IndustriesHome buyers ask AI about the developer
See how to use AI to compare offers, assess a developer's reputation and personalize your choice. Practical methods, tools and visibility monitoring.
IndustriesHow AI compares mobile carriers and plans
See how to use ChatGPT to compare mobile carriers and plans: selection criteria, practical prompts and monitoring your brand's visibility in AI answers.
IndustriesMedical facilities in ChatGPT – how patients choose a doctor with AI
How patients ask ChatGPT about doctors and clinics, where AI gets its recommendations and how to check what it says about your facility.
IndustriesPharmacies and OTC brands in AI answers – what is allowed and what is not
How AI answers questions about over-the-counter drugs and online pharmacies, where its role ends and how to verify a recommendation in a reliable source.
IndustriesShopping in ChatGPT: what it means for online stores in Poland
How does shopping in ChatGPT change e-commerce in Poland? What to adjust in content and product data, how to measure store visibility and plan your strategy.
IndustriesAI as the new comparison site: how stores get into recommendations
Practical steps: content, product feed, structured data, reviews and visibility monitoring, so your online store makes it into AI shopping recommendations.
Leadership and agenciesGlossary: AI visibility from A to Z
A glossary of AI visibility terms: GEO, AEO, share of voice, blind spots, sources and citations. Short definitions and how GEO differs from SEO.
Leadership and agenciesGoogle AI Overviews in Poland: what they change in Google traffic
AI Overviews reduce CTR (28% → 19%) and shift traffic in Poland. See the data, industry takeaways and tips for building visibility in AI answers.
Leadership and agenciesHow an agency can sell AI visibility as a service to clients
How an agency can offer AI optimization: process, measurement, challenges and monitoring of brand visibility in AI answers. A practical guide.
Leadership and agenciesManual checks in ChatGPT vs a monitoring tool
Manual ChatGPT checks or an AI visibility monitoring tool? A comparison of the methods: time, measurement frequency and data reliability.
Leadership and agenciesHow to show AI visibility to the board: metrics and report
Which KPIs to show the board, how often to report and in what format: share of voice, blind spots and the sources AI cites, all in one report.
PR and communicationsMedia monitoring vs. AI monitoring
Media monitoring tracks publications; AI answer monitoring measures whether and how AI systems mention your brand. Learn the key differences.
PR and communicationsAI says something false about your company – what to do
How to respond to ChatGPT errors about your company? Report the error, point to sources, update your content and monitor brand visibility in AI answers.
Improving visibilityBlind spots: questions where AI recommends competitors
See how to find the questions where AI recommends competitors instead of your brand. Practical steps, monitoring, blind spots and work on sources.
Improving visibilityWikipedia and Wikidata and your brand's visibility in AI
Wikipedia and Wikidata shape what AI says about a company. See how to monitor mentions and sources to strengthen your brand's visibility in AI answers.
Improving visibilityReviews and forums, and what AI says about your brand
See how the authenticity and context of reviews shape whether AI mentions your brand. Practical tips and monitoring of your visibility in AI answers.
Improving visibilityAI bots in robots.txt: which ones not to block
GPTBot, OAI-SearchBot or PerplexityBot: which AI bots should you not block in robots.txt? Example rules, the most common mistakes and how to check the effects.
Improving visibilityschema.org structured data and AI answers
See how schema.org structured data affects visibility in AI and SEO, and how to implement and monitor it.
BasicsAI answers change every week: what that means for measurement
ChatGPT answers about brands change often. See what affects mentions, how to monitor the changes and how to create content that AI cites.
PR and communicationsPR in the age of AI: which publications AI actually reads
Which publications does AI actually read and cite when it talks about brands? Earned media, trade media and how to plan PR for AI answers.
Improving visibilityContent that AI cites: FAQs, comparisons, rankings
See which formats and sources ChatGPT cites most often and how to write to increase your chances of being cited. Practical tips and examples.
BasicsShare of voice in AI: how to calculate your brand's share of answers
Build a prompt basket, test it across several AI models and calculate your brand's share of mentions with simple formulas. Practical steps, analysis and tools.
BasicsWhy ChatGPT, Gemini, Perplexity and Google AI answer differently
Why ChatGPT, Gemini and Perplexity give different answers, and how to use that in SEO. Examples, best practices and brand visibility monitoring.
BasicsGEO, AEO, LLMO: what the acronyms mean and which one applies to your company
Learn what GEO, AEO and LLMO mean, how they differ and where they apply in SEO and AI search. Practical tips and brand visibility monitoring.
Improving visibilityWhat to change on your website so AI cites your brand more often
What to change on your website so AI cites your brand more often: content with concrete answers, structured data, external sources and measuring the results.
BasicsWhere AI gets its knowledge about brands
Find out where ChatGPT gets its data about companies and how to monitor brand visibility in AI answers. Practical tips and sources from analyses.
BasicsHow to check if ChatGPT recommends your brand
A practical AI visibility test: how to check whether ChatGPT recommends your brand, how to analyze the results and what to do to get mentioned more often.
BasicsBrand visibility in AI: what it is and how it differs from SEO
AI visibility means being mentioned in answers, not ranking in a list. See how it differs from SEO and how to measure it across AI engines.